Application of HOFSTEDE’S CULTURAL DIFFERENCES by comparing 2 ads or news media from 2 different countries
POWER DISTANCE
LONG TERM/ SHORT TERM ORIENTATION
UNCERTAINTY AVOIDANCE
MASCULINITY/ FEMININITY
INDIVIDUALISM/ COLLECTIVISM
please pick 2 countries, you can use HOFSTEDE’S charts ( see country comparison)
This website could be a reference to compare two different countries. And please choose to compare Canada and China or the US and Canada.
LINK: https://www.hofstede-insights.com/country-comparison/