Select ONE (1) of the following questions to answer:
1 – What is meant by the industry life cycle stages and give an example of a company that has moved through the stages.
2 – Explain Porter’s five competitive forces. What are they and what is their importance?
3 – What is the meaning of VRIO framework and why is it important?
4 – What are the two types of benchmarking and when are they used?
Internal and External environments