Identify a brand that you are loyal to. Try to remember your first interaction with that brand. What about that interaction made you want to interact with the brand again? Think about what attributes associated with the brand represent you. Is this the only brand which represents you or are their others which represent you as well?
Do you think that brand loyalty as a concept is becoming obsolete? If so, why? What will replace brand loyalty if it is disappearing?
Prepare a one (1) page recap using bullet points which outline the brands and the reason for loyalty. Also include your discussion of brand loyalty obsolescence.