Branding Strategy

For this assignment:

Explain the difference between a product line and a product mix and provide examples to illustrate each one.
Discuss brand equity and brand value. How do marketers use these to build powerful brands?

Your paper report will be in a word document and Time New Roman font 12 and utilize 1-3 professional sources in your research. Your paper should be written in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; and display accurate spelling, grammar, punctuation, and preferably according to the APA Style.