Business Law

The Eminem ad for Chrysler that ran during the Super Bowl in February 2011 was rated as one of the best ads for the game. In May 2011, Audi ran an ad at a German auto show that had the feel of the Eminem Chrysler Lose Yourself ad.  Subsequently, the German auto show ad made its way onto the Internet.
The German ad caught the attention of Eminem and 8 Mile, Eminems publishing company. They notified Audi that the ad constituted unauthorized use of their intellectual property. Explain what rights Eminem and 8 Mile have and how the courts can help.  
See the two commercials below to compare:
Chrysler Advertisement: 
Advertisement from Germany: 
It would be helpful to define what is considered intellectual property and copyright, and what type of law applies (federal or state) and what role the courts play in a legal dispute.
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INSTRUCTIONS/RUBRIC 
Please comply with the following requirements for full credit:

In addition to your initial post (250-word minimum) critically analyzing the topic/question presented above, please substantively reply (150-word minimum) to at least one (1) of your classmates or instructor.
In your reply post(s), you are not permitted to use the words “agree” or “disagree.”
Be sure to post on the DB in a manner that allows engaging in an effective and meaningful dialogue with your instructor or classmates. [CAUTION: Although a student has the absolute right to post on the DB by Saturday at 11:59:59 pm, please be advised that a student posting on the DB in the last hours of the week may not meet this requirement.]
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In addition to substance, your posts will be graded for grammar, punctuation, style, organization, and spelling. Consequently, take special care in how you draft your posts and carefully proofread your work before submission.
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