China’s Tencent – Leading the way in Monetizing Platforms

Introduction (about 10%)
What is the essay about and how the essay unfolds

Literature or overview (about 20%)
Important concepts and frameworks Analysis of Tencent (about 40%)
Application of frameworks

Discussion (about 20%)
Success / Failure
Boundary conditions (Time, country, resources)
Transfer of Strategy (time, country) Managerial Implications

What you found and major takeaway