competitive analysis: SEGMENTATION, TARGETING, AND POSITIONING (STP)

2-3 pages max is the limit single space, I have to compare the product along with its competetiors.

MEMO 2: SEGMENTATION, TARGETING, AND POSITIONING (STP)The second memo asks for an analysis of customers. The memo is worth up to 60 points.Expectations. The memo should provide a research-based analysis of customers for the product or serviceyou selected by (1) characterizing its customer segments and target markets and (2) evaluating its brandpositioning.Grading RubricExceptional (93-100%) Good (83-92%) Satisfactory** (70-82%)CustomerSegments3& Target4(30 pts)Effectively describes at leastTHREE unique customersegments including at leastONE identified as the targetmarket. For each, bases ofsegmentation reference atleast TWO of the following:who, what, and why.Effectively describes at leastTWO unique customersegments including at leastONE identified as the targetmarket. For each, bases ofsegmentation reference atleast TWO of the following:who, what, and why.Effectively describes at leastTWO unique customersegments including at leastONE identified as targetmarket. For each, bases ofsegmentation reference atleast ONE of the following:who, what, and why.BrandPositioning5(20 pts)Effectively analyzes brandpositioning using THREEviewpoints: consumer,competitor, and company. Foreach, at least TWOdimensions are described andanalyzed.Effectively analyzes brandpositioning using at leastTWO viewpoints: consumer,competitor, and company. Foreach, at least TWOdimensions are described andanalyzed.Effectively analyzes brandpositioning using at leastTWO viewpoints: consumer,competitor, and company. Foreach, at least ONE dimensionis described and analyzed.References*(5 pts)Successfully uses in-textcitations from (and providesend-text references for) atleast FOUR relevant, credible,and accurate sources.Successfully uses in-textcitations from (and providesend-text references for) atleast THREE relevant,credible, and accurate sources.Successfully uses in-textcitations from (and providesend-text references for) atleast TWO relevant, credible,and accurate sources.Deliverable(5 pts)Successfully adheres to allwritten deliverable orpresentation deliverableguidelines. The presentation isclear, concise, and easy tounderstand.Adequately adheres to mostguidelines. The presentationhas a couple of errors yet iseasily understood.Attempts to follow guidelines.