Corporate Social Responsibility

Summative Assessment: Corporate Social Responsibility

Background

Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, or responsible business) is a form of corporate self-regulation integrated into a business model. 
CSR policy functions as a self-regulatory mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and national or international norms. With some models, a firms implementation of CSR goes beyond compliance and engages in actions that appear to further some social good, beyond the interests of the firm and that which is required by law. The aim is to increase long-term profits and shareholder trust through positive public relations and high ethical standards to reduce business and legal risk by taking responsibility for corporate actions. CSR strategies encourage the company to make a positive impact on the environment and stakeholders including consumers, employees, investors, communities, and others.

Every year, Reputation Institute, a private global consulting firm based in New York, invites about 47,000 consumers, across fifteen markets, to participate in a study that ranks the worlds one hundred most reputable companiesall multinational businesses with a global presence. One of their recent studies found that 42 percent of how people feel about a company is based on their perceptions of the firms corporate social responsibility (CSR).

Your Task

Select a company (domestic or international) that will be the basis for your research.

Research the companys record in the area of CSR. Be sure to look at both their domestic and international reputation.

A good place to begin your research is the LibGuide at Rutgers University: http://libguides.rutgers.edu/csr

Complete a written assignment that contains the following information:

A brief (one-paragraph) summary of the business you selected.

According to your research, how does the company rank with regard to CSR? Be sure to provide a source for this ranking!

Describe specific examples of corporate actions that resulted in this companys ranking.

Does a companys approach to CSR influence purchasing decisions? Why or why not?

DO NOT write your paper as a series of answers to these numbered questions. Please use appropriate report format (paragraphs, headings, formal voice (no I statements). Be sure to include APA-formatted citations of the Web sites or other sources you used for your research.
Please see the APA style guide in the google classroom. 
**Any portion of your work that is not cited is plagiarized and will result in a Y **

Learning Targets 

Trends

I know what the term trend means

I can understand the difference between multiple trends

I can identify trends in international entrepreneurship

I can make predictions of trends in international businesses. 

Idea Development

I can create an idea of an product

I can create a product in which specific needs of a specific targeted group are met. 

I can construct an idea for a product or service that meets the needs of consumers using various strategies. 

I can construct and predict success of my business ideas based on trends, markets and consumer needs in my targeted audience. 

Procedures

I know that different procedures are needed in creating a business plan

I can list different procedures needed to develop a business

I can justify the need for and use of procedures for developing and operating a business. 

I can use or revise multiple procedures to develop and operate a business