Critically evaluate the financing strategy adopted by the business by referencing the approaches taken by competitors in their industry.

Produce a financial evaluation of the financial performance of the business under the categories of Profitability, Liquidity, Gearing and Investor Ratios. You should provide calculations of important ratios, along with the possible causes of the results and likely implications for the business; Critically evaluate a business decision taking by the business in the previous 5 years, in particular discussing the rationale for the decision taken and the way in which the project has been executed; Critically evaluate the financing strategy adopted by the business by referencing the approaches taken by competitors in their industry; In order for the business to improve future performance, evaluate the benefits that might be enjoyed from specific application of management accounting techniques – you should specify why your choice of techniques is considered important and indicate the business and financial benefits that you would expect such techniques to have on your chosen business, with justification.