George Ritzer’s book, The McDonaldization of Society, offers an interesting look at the global trend toward efficiency and predictability. I’m going to claim that these two pillars are becoming independent factors that make us more likely to pay attention to messages and influence decision making behaviors which “break through the clutter” of ads and other persuasive attempts we experience daily. After discussing these pillars from Ritzer’s viewpoint, you will be asked to identify 5 different examples (e.g., at least a 3/2 ratio meaning 3 examples of efficiency and 2 of predictability or vice versa) that demonstrate how efficiency and/or predictability are being used to persuade us. You may select from nearly any aspect of life (e.g., pop culture, business, family, social media). To complete this assignment, you should:
Complete the assigned readings in canvas.
Submit a copy of the artifact (could be a screenshot, video, etc.).
Submit a 1-2 paragraph explanation to specify exactly how efficiency and/or predictability are being used to persuade. Is the approach effective?
Write a conclusion about what is right/wrong with Ritzer’s argument as a whole (2-3 paragraphs).
You may submit the final product as a word doc, ppt, prezi or a webpage (like you might create with a Wix or Weebly site) – choose the option that you feel is easiest to explain what you’ve found. Make sure the final product is easy to open and navigate.
This exercise will demonstrate your ability to think critically about the world around you while applying your knowledge of persuasive tools and strategies.