Farm electronics case

1.     Analyze the marketing environment for Farm Electronics using the 5-Cs framework.
 
2.     What is the buying cycle of a typical Farm Electronics customer? Who are the people generally involved in the purchase?
 
3.     Analyze Farm Electronics’ value proposition.
 
4.     Base on the case factors, what segments can Farm Electronics target? Analyze the characteristics of these segments.
 
5.     Define and analyze the segmentation options for Farm Electronics.