Have you ever wondered how the company is able to make such claims?

Week 3 Discussion: Sampling
Have you ever watched a commercial that touts “four out of five doctors recommend a particular product”? Have you ever wondered how the company is able to make such claims? These types of claims are created using the research method of sampling. Sampling, “involves selecting a group of people, events, behaviors, or other elements with which to conduct a study” (Gray & Grove, 2020).
There are different sampling methods and techniques, with ranging validity outcomes. Therefore, it is important to determine the technique that is most valid. Much of the outcome will be dependent on the particular group sampled (or the population), so a sampling plan will be integral before sampling occurs.