In the video, information regarding communications during world-health issues are discussed. Consider how adopting this communications philosophy may impact the fire service. Please watch the embedded video and discuss the following:

In the video, information regarding communications during world-health issues are discussed.  Consider how adopting this communications philosophy may impact the fire service.  Please watch the embedded video and discuss the following:
Why is effective communication so important when dealing with the media?
What are some obstacles that prohibit effective communication in regards to public relations and how can communication be enhance?