Marketing Management

Traditionally, customers have had three specific worries about product service. What are they and what do you suppose could have contributed to these worries?

The instructor for this course is extremely picky. The attached textbook MUST be the source information for the essay, it is imperative that this is followed and APA citations are correctly applied in the essay. It must follow a standard format of Introduction paragraph, body of the essay, and a conclusion which summarizes the question and wraps up the essay. I cannot stress enough how important the textbook being the primary source of information and proper APA citations.

The textbook is attached as a PDF