marketing paper and presentation

The assignment is to provide a final written proposal that offers suggestions regarding how the firm can more effectively market their products/services and better manage their business. Assume you are a consultant making a final recommendation to the firm in the areas of management and marketing. The paper should be a minimum of 20 pages with a minimum of 10 references. Use APA formatting include the following:

Cover page
Executive summary
Table of contents
Section heading
Reference page
In-text citations

please have minimum 20 pages for the research paper and about 10-15 slide powerpoint presentation. 
 

Presentation Component

Points

SWOT analysis

10

Market mix plan

15

Competitor analysis

10

Customer analysis

10

Service recommendation, plan consistent with current mission/product mix

25

Clear definition of communications plan to match target market(s)

15

Executive summary
APA formatting

10
5

TOTAL POINTS

100