Naming Your Business & Mission Statement

As you continue to make final decisions about your business you will need to use the results as a foundation that connects them to a focused purpose. Much like your earlier explorations of target populations, location and concept theme establishing a name and mission for your business creates a starting point from which to begin to establish standards, roles and responsibilities for the operation moving forward.
For the full assignment details, please view the Naming Your Business & Mission Statement instructions (PDF)