The Executive Summary, as described in your lecture, summarizes the main elements of your business concept and is the overview that should attract the attention of potential investors.

The Executive Summary, as described in your lecture, summarizes the main elements of your business concept and is the overview that should attract the attention of potential investors. This two-page summary of your plan is written last and should be able to stand alone as a document on its own merits. Include a clear and specific compelling Value Proposition with primary research, a brief synopsis of each plan section, and brief financial highlights. After reading this summary, the reader should have a clear understanding of the specifics of your plan.