What does the management team at WestJet believe is its competitive advantage?

read “WestJet: Building a High Engagement Culture” case from Ivey Publishing. This case study is available at Harvard Business Publishing Education for $4.25. Answer all questions provided with the case thoroughly. Peer responses are not required for this case BUT you must provide at least one robust academic reference per question answered for full credit. References should not come from material provided with this course!
WestJet: Building a High-Engagement Culture
Gerard Seijts, Ken Mark