Read RELATIONSHIP MARKETING IN AN ONLINE SOCIAL MEDIA CONTEXT: NEWSPAPER VERSUS TELEVISION BRAND WEBSITES COMPARISON. (attached)
Write a 250-500 essay based on the following scenario:
Choose a social media site associated with a media organization (Newspaper, Radio-TV station, public relations firms, etc.).
In your essay describe the following:
Name of the media company and provide link to the media companys social media site
Describe how the companys social media is used to develop a relationship with the companys audience.
Describe the strengths of the media companys use of social media in developing relationships with audiences
Describe the weakness of the media companys use of social media in developing relationships with audiences
Discuss the effectiveness of the elements (text, video, photos, etc.) used in the media companys social media.